(LOS ANGELES) – The most famous name in Poker finally comes to DVD! Benny Binion, Jr., hosts this series of DVDs along with the world’s greatest poker champions. In this first of the series DVD, five-time World Champion Layne Flack reveals his greatest tools and knowledge you give viewers the confidence to end up “in the money” whether it is in a home game, on-line, or at the casino. This program is designed for intermediate players.

Over sixty years ago, Benny Binion opened the world famous Binion’s Horseshoe Casino in downtown Las Vegas. In 1970 he created the World Series of Poker, which became the most prestigious event of its kind and is the richest sporting event on the planet. The first World Series of Poker, then a small tournament of truly elite players was both a poker tournament and a premier advertisement for the Binion’s casino. Other marketing efforts included the famous $1 million dollar display and a working stagecoach that traveled the rodeo circuit.

In 1970, Part of the Horseshoe's charm was its intimate size but, all things considered, large casinos are more profitable than small ones, so the Horseshoe, like most other Fremont Street casinos, sought to expand in the 1980s. In 1988, the Horseshoe acquired its next-door neighbor the Mint. The Horseshoe's neon facade soon enveloped the Mint, and the Mint's high-rise tower gave the Horseshoe a bevy of hotel rooms and a new vertical prominence.

In 2005, millions of people watched participants from 45 countries compete for a total prize pool exceeding $100 million. Harrah's acquired the World Series of Poker brand in 2004 and is aggressively implementing a plan for future expansion and global distribution.

Though Benny Binion passed away on Christmas Day, 1989, the Horseshoe remained a family business. Son Jack Binion had already run the casino for years, and he continued to make the Horseshoe a downtown Las Vegas flagship. In 1998, following a legal battle, Jack surrendered the presidency of the Las Vegas Horseshoe to his sister Becky Binion Behnen.

Binion’s Poker Series, Volume One, the first DVD of its kind to carry the most famous family name in poker, is supported by a major print and advertising campaign to run in Cardplayer Magazine and on ESPN during the presentation of this year’s World Series of Poker. National publicity campaign with Layne Flack and Benny Binion is currently in effect along with a significant direct mail campaign going to over 1 million target consumers promoting the sale of the DVD.

Binion’s Poker Series, Volume One. 60 Minutes, srp: $19.95 UPC 881737230010, Available Now. Label: Big Vision Entertainment
Distributor: Ventura Distribution

Special DVD Features include Card Nicknames tutorial, a never-before-seen interview with Layne Flack, a look a Layne’s career highlights definitions of poker terms and more.

Big Vision Entertainment is one of the leading special interest home video labels with a range of hit titles including the award-winning Masters of Poker series featuring World Champion poker players Phil Hellmuth and Annie Duke; the Billboard chart topping Hardcore Homecoming and its sequel Forever Hardcore, the critically acclaimed, Baby Know It All, among other niche-based products. In addition, it is a full-service television production and video distribution company.